a-reum explores a journey through Korean heritage and a contemporary fashion adaptation, by delving into the intricate world of bojagis (wrapping cloths). The designed bojagis act as a testament to the fusion of traditional motifs curated to encapsulate a distinct visual ‘Korean-ness’ while bridging past and present, tradition and modern style.
10 'bojagi' designs, digitally illustrated.
printed on chiffon fabric. 84cm (H) x 84cm (W), 64cm (H) x 64cm (H), 52cm (H) x 52cm (W)
the 'a-reum' catalogue depicts an overview of the brand's approach to Korean traditional pattern design in collaboration with modern styling trends.
all photography, editing and styling by me
